Tag Archives: BBC Radio 4 Appeal

BBC Radio 4 Appeal – Small Charities Don’t Miss Out

By , Friday, 1 October 2010, 1 Comment

I just wanted to send a gentle reminder that on Monday 4 October submissions close for the BBC’s Radio 4 and Lifeline Charity Appeals. I wanted to make a direct appeal to very small charities that this is a deadline not to be missed.   
 
As an ex-BBC producer, I am constantly surprised how charity fundraising departments don’t take more advantage of these long-standing appeals.
 
I’m going to focus on the Radio 4 Appeal in particular, as this is the programme that I rarely miss. As you know, I’m passionate about the spoken word and the power it has to deliver clear and simple messages. For those of you who don’t know about it, the Radio 4 Appeal is a short 3 minute broadcast each week where a single speaker, usually a celebrity, highlights the work of a charity and appeals for donations to support its work.  

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